2014 Business Categories Finalists
A&B Cymru 2014 Award Trophy, designed by Jane Beebe
Image by Carrick Creative
Business Adviser of ther Year, sponsored by University of South Wales
Elwyn Davies, Spindogs
The judges were impressed with the tangible impact that Elwyn has had on Theatr Iolo in his 2 years on the board. In that time, the company has re-branded, launched a new website and increased its turnover by 71%. His business knowledge and management experience is invaluable and Elwyn feels that both he and Spindogs have benefitted from his involvement with the organisation.
Jeremy Jones, Fulcrum Direct Ltd
Initially joining the board of TAN Dance to bring marketing expertise, Jeremy soon helped with financial and business planning, suggesting new working methods to aid the company’s sustainability. His commitment to TAN impressed the judges. Jeremy, who is passionate about the company’s work to improve communities through the arts, became the organisation’s Chair in December 2013.
Kate Sutherland, Gamlins
Solicitor Kate has been working through Skills Bank with Llandudno Youth Music Theatre on a number of issues from child protection to marketing. This wide ranging remit has seen the organisation develop and has raised the brand awareness of Kate’s employer Gamlins in North Wales. The judges were struck by her significant personal investment and by the number of hours she devotes to the company.
Arts, Business & Brand Identity, sponsored by Arup
Air India’s partnership with Wales Arts International enabled two cultures of poetry and music to be brought together. Mumbai based musician Tauseef Akhtar and Welsh singer songwriter Gwyneth Glyn worked in India and Wales to form the duo Ghazalaw which blends traditional music from both countries. The collaboration was presented at WOMEX 2013 in Cardiff and the business’ profile was further enhanced by a tour to 16 Welsh venues. The partnership continues in 2014.
Electronics retailer Richer Sounds began its inkind support of Chapter in 2010. The business provides technical equipment to its local arts centre for which it receives extensive branding, both on site and through marketing activity. This prominent crediting has directly resulted in increased footfall to the Cardiff store and a significant rise in sales. The business’ support is ongoing and the judges wanted to recognise this clearly beneficial partnership which aligns two brands so successfully.
Arts, Business & the Community, sponsored by Wales & West Utilities
John Lewis Cardiff
John Lewis Cardiff is committed to supporting its local community and sponsored the Forget-Me-Not Chorus. The choir aims to help people live life to the full through music. The 45 members are people with dementia and their carers and the choir was selected as the store’s Charity of the Year 2013. To raise awareness, the business invited the choir to perform in store and staff from the beauty department provided pampering sessions for the singers.
Legal & General
Legal & General has supported Wales Millennium Centre’s community work since the building opened in 2004. The partnership has enabled many people from disadvantaged areas to enjoy a wide range of artistic experiences. Most recently the business sponsored workshops at the centre as part of the UK wide Big Draw. The judges praised the partnership’s creative delivery and approach to community engagement as well as the way it helps foster local people’s sense of involvement and ownership in the Centre.
Arts, Business & Young People, sponsored by Hospital Innovations
Cardiff City Football Club
The judges commended the partnership between Cardiff City FC and Pippin’s Designs for the way it effectively brings sport and the arts closer together. When the club was rebranding and changing its colour from blue to red, it approached Pippin’s to create large scale artwork with children of all abilities and from a range of backgrounds. Over 400 children took part, visiting Cardiff City and meeting their footballing heroes. Their paintings brighten up the Stadium’s walls as a permanent reminder of the partnership.
Principality Building Society
The partnership between the Principality and Only Boys Aloud continues to grow and develop. The building society has supported the teenage boys’ initiative since the choir began in 2010 and has been crucial to its success. Both partners share the same aspirations of promoting community life, encouraging the development of life skills and celebrating Welsh culture and heritage. Principality’s sponsorship has enabled two new groups to be established and the choir members to experience life changing opportunities.
Arts & Small Business, sponsored by Principality Building Society
Teachers’ agency Bay Resourcing sponsored Menter Caerdydd’s Tafwyl festival to reach a clear target market in the capital. The business wanted to raise its profile among an audience of Welsh speakers and learners and partnered the festival to offer more artistic performances in a Schools Tent and shows by NoFit State Circus. Bay Resourcing’s investment helped ensure that the festival could remain a free event for families and it has committed to greater financial support in 2014.
Learning better ways of working with disabled children drove the partnership between Cathedral Orthodontics and Taking Flight Theatre Company. The business’ staff gained awareness and improved communication skills during the research based project into the creation of multi-sensory theatre. Taking Flight worked with children from three special schools and explored issues of access with them and disabled professional actors. The judges were impressed by the way that engagement with the arts genuinely informed the business’ practice.
Arts, Buiness & the Environment, sponsored by West Coast Energy
GE Aviation wanted to raise awareness of its brand and consolidate links with the local community by sponsoring Valleys Kids. It enabled children from disadvantaged communities to attend Valleys Kids’ Mzansi Cymru performance at Wales Millennium Centre. GE’s Environment, Health & Safety staff worked with the youngsters and artists on a joint calendar that raises awareness of environmental issues. The business is committed to supporting Valleys Kids’ future work, especially environmentally friendly projects.
Peninsula Home Improvements
The judges felt Peninsula Home Improvements’ partnership with illustrator Danuta Hedley was an innovative way of highlighting its commitment to environmental sustainability while developing its sales staff. As the artist and Peninsula’s sales team worked together to create a “dream home” from the business’ environmental products, both gained a deeper understanding of design and its realisation. The final artwork was displayed at Peninsula’s showroom in April 2014 and will also be shown in galleries on Anglesey.
Nofit State Circus
Arts, Business & Employees, sponsored by Cartrefi Conwy
Knights Properties Ltd
Knights Properties of Newport partnered Theatr Ffynnon in a site specific production that directly engaged the business’ staff with every stage of the drama. Working with adults with learning disabilities, Theatr Ffynnon devised a show in the business’ premises and one of its properties exploring ideas about community. Knights’ staff trained six of the performers to play estate agents and also attended rehearsals and the final show. The business is now keen to engage further with the arts.
Legal & General
Legal & General first sponsored UCAN Productions 9 years ago and its support of its annual one day festival is both cash and in-kind. UCAN’s main objective is to create opportunities for visually impaired young people to engage with the arts and to raise awareness of the challenges they face. L&G staff received Visual Awareness training and during the festival undertook a range of tasks from ensuring safety on and off stage to taking care of guide dogs during rehearsals.
Arts, Business & Long Term Support, sponsored by SRK Consulting
The judges wished to recognise the continuous commitment of Hospital Innovations to Touch Trust. The business supports a programme of creative movement for 19-25 year olds with profound disabilities that makes a real difference to their lives and those of their families. The partnership began in 2008 and now encompasses business advice, financial support, fundraising activities and help in building relationships with other companies.
Lloyds Bank became a lead sponsor of Wales Millennium Centre in 2011, committing 3 years support of in-house and outreach activities for all age groups. The partnership has proved so successful that it has been extended for a further 3 years and increased investment is pledged to mark WMC’s 10th anniversary year. The level of commitment and the sustainability it offers the centre impressed the judges.
West Coast Energy
Mold based West Coast Energy has sponsored Clwyd Theatr Cymru’s FUSE, a Special Needs Dance company, for 10 years. The renewable energy business believes that its support of FUSE tangibly demonstrates its ethos of responsibility, care and diligence. The judges were struck by the depth of the relationship between West Coast Energy and the theatre and how the work of FUSE would not be possible without the business’ commitment