Arts, Business & Brand Identity 2018
Sponsored by ScottishPower Foundation
Winner: Glamorgan Brewing Company
Owain Taylor-Shaw, Wales Millennium Centre, Suzanne Packer & Richard Anstee, Glamorgan Brewing Company
Image by Glenn Edwards
UBS Wealth Management
UBS wanted to raise its profile in Wales and became the Royal Welsh College of Music & Drama’s Philanthropy Partner. Its contribution became a match funding pot, doubling every £1 of new support secured by the College’s individual membership schemes. This powerful incentive for new donors clearly aligned UBS with every approach to high net worth individuals. The judges felt this innovative and effective partnership perfectly matched objectives and values while reinforcing brand awareness.
Western Power Distribution
The judges commended Western Power Distribution on its creative approach to raising the profile of a key service for vulnerable customers. The Priority Service Register was promoted in Morriston Hospital through Music in Hospitals & Care concerts and in Pembrokeshire by Spectacle Theatre, which devised bespoke short plays and performed them in public spaces. Both projects successfully raised awareness of the service and resulted in an increase in the number of people signing up to the register.