Business Categories 2016 Finalists

Arts, Business & Brand Identity, sponsored by Great Western Railway

Pendine Park Care Organisation

There was clear synergy between Galeri’s programme for older audiences and the development of Pendine Park’s new Dementia Care centre in Caernarfon. The sponsorship supported activity for older people, including monthly afternoon concerts, dance and movement sessions and a performance group. Sharing a commitment to demonstrating the health benefits of the arts, the partnership has resulted in Pendine Park’s profile in the area being raised and a significant increase in audience and participant numbers at Galeri.      

Principality Building Society

Principality’s sponsorship of Only Boys Aloud developed from supporting a one off project to a major commitment engaging teenage boys in a year-round programme of transformative training and performing.  Most recently, the business’ funding has been key to the formation of new choirs in North Wales.  The judges were impressed by the way this partnership continues to reinforce the Principality’s image and agreed it was particularly strong as the two brands now go hand in hand.

Arts, Business & the Community, sponsored by Wales & West Utilities

Otley Ltd 

Partnering ChainWorks Productions was Rhondda based pub business Otley’s first experience of arts sponsorship.  Chainworks initially ran workshops in schools and the community.  A drama, Tom Jones’ Sofa is Coming, was developed from this and performed in 6 pub venues, the social hubs of their communities.  ChainWorks reached a brand new audience and the partnership has been so successful that there are plans to take a production to the Edinburgh Fringe Festival this summer. 

Snowdonia Cheese Company

The business wanted to make an impact across north Wales by investing in the future of the area and partnering The Aloud Charity was a perfect match.  When the arts organisation wanted to extend Only Boys Aloud by establishing 4 north Wales choirs, Snowdonia Cheese Company was the first business to commit its support.  Over 70 teenagers have become engaged, many of whom have battled with significant personal challenges, which OBA is helping them to overcome.  


Arts, Business & Young People, sponsored by Cardiff Metropolitan University

Bluestone National Park Resort

Street Dance was effectively used by Arts Care Gofal Celf and TAN Dance to engage young people in Pembrokeshire in a residential summer project, thanks to support from Bluestone. Many participants were not in employment, education or training and the business wanted to make a difference to their lives by developing social and performance skills.  The judges praised this clear demonstration of a business going beyond its obligations to provide opportunities for young people who most need them. 

Port of Milford Haven

The Port Authority wanted to tackle anti-social behaviour in Milford Haven and sponsored a Friday night summer arts club.  Under the Bridge saw VC Gallery, Arts Care Gofal Celf, Milford Youth Matters and the Torch Theatre coming together to deliver urban art sessions targeted at 14-18 year olds.  Over 50 young people took part in the project which culminated in a performance at the Torch.  The project was so successful that it will be repeated and extended this summer. 

Arts & Small Business, sponsored by Principality Building Society

Aberystwyth EGO Magazine 

Aberystwyth’s monthly EGO magazine promotes and celebrates the people, businesses and organisations of the town.  Its partnership with Aberystwyth Arts Centre is long standing and has developed into a truly mutually beneficial relationship.  The magazine features events and stories from the arts centre extensively and runs a token system providing special offers for its readers to use at the arts centre. The judges were impressed by this symbiotic relationship and praised the small business for its creative approach to partnership.        

View Creative Agency

Design agency, View Creative, sponsors Venue Cymru’s free art and literature weekend, take pART.  The business creates the annual festival’s brochure and its staff run graphic design workshops for the under 18s.  The 2016 sessions proved so popular that View Creative has agreed to increase the number at next year’s take pART.   Inspiring children’s creativity and giving them a better understanding of graphic design has also proved to be a great benefit to the business’ staff. 

Arts, Business & Health, sponsored by Western Power Distribution

Betrinac Ltd

Flintshire based Betrinac produces a supplement that aids memory loss problems associated with old age.  It supports Wrexham Symphony Orchestra’s concert series to raise funds for Dementia related charities in North Wales.  The partnership has raised the bar for the amateur musicians by challenging them to perform advanced classical works. To date, the concerts have raised over £11,000.  The judges praised the business’ genuine contribution to music and health and felt the partnership fitted perfectly in this category.

Wales & West Utilities

The judges were unanimous that Wales & West Utilities’ partnership with the Royal Welsh College of Music & Drama should be recognised in this category. It uses the power of puppetry to communicate a life saving message about the dangers of CO poisoning.  Students on the theatre design course created a giant puppet for performances and workshops in secondary schools in North and South Wales.  The project effectively communicates crucial health & safety messages in an engaging way. 

Arts, Business & the Environment, sponsored by The Waterloo Foundation & University of Wales Trinity Saint David

Skyview Estates Ltd

A partnership between Skyview Estates and Ffotogallery brought empty and derelict buildings in Cardiff Bay to life. Skyview is developing 3 historic sites into a new media hub and as the result of a relationship that began in 2014 with Ffotogallery, agreed to make space available for the Cardiff International Festival of Photography, Diffusion. The exhibitions attracted 8,000 visitors, exceeding expectations for attendance at a new temporary venue and plans are already in place to collaborate again in the future. 


Chapter is firmly committed to the environment and strives to integrate sustainability into the fabric of the building, promoting the benefits of sustainable living to its visitors.  Through its partnership with Waitrose, the arts centre was chosen to receive funding from the Carrier Bag Trust.  The scheme disbributes money raised through the 5p charge on plastic bags to community initiatives. The judges praised how this investment from Waitrose is supporting Chapter’s green agenda. 

Arts, Business & Employees, sponsored by Cartrefi Conwy

Principality Building Society

The Principality used storytelling as an innovative way of communicating core values to its staff.  The building society commissioned Beyond the Border Storytelling Festival to deliver a “guerilla-style” session in the workplace.  3 performers told stories to 65 staff whose feedback showed that it was more memorable and effective than the usual traditional methods of team meetings or training.  The judges praised Principality for its creative approach to staff engagement. 

Wales & West Utilities

Wales & West Utilities is in its 7th year of partnership with Act Now Creative Training.  Drama techniques help staff explore ways of building rapport and relationships, improving customer care. Live scripted theatre performed by professionals provides unique opportunities to experience the power of the arts to influence change and support personal development.  By the end of 2016, over 500 employees across Wales and South West England  will have benefitted from this innovative and highly effective training