Case Studies


Only Men Aloud’s Director Tim Rhys Evans wished to regenerate the tradition of male singing in the South Wales Valleys by recruiting14-19 year old boys to an exciting new initiative, Only Boys Aloud. Tim approached A&B Cymru for help in securing the finance necessary for the first stage of the project. As a result, a sponsorship with the Principality Building Society was brokered. Ten choirs were set up in rugby clubs across the Valleys, bringing the boys together to perform for the televised opening of the National Eisteddfod in Ebbw Vale on 30 July. A&B Cymru also invested in the project and the Welsh Government’s Heart & Soul of Wales initiative doubled this combined commitment. The project was so successful in its first stage and Principality believes so passionately in OBA that it has committed to a 3 year sponsorship which will allow the choir of 200 to flourish.

OBA embraces choral singing as a means for these often disengaged young men to broaden their horizons, aspire to rise above their often difficult personal circumstances and grow in ability and confidence in a supportive environment, thereby positively influencing their home lives and communities. With choirs stretching from Cross Hands to Cwmbran, OBA’s activity is focused in areas where Principality Building Society forms the backbone of the community with many generations of families depending on the Society as a safe haven for their savings and to help them to become home owners. Both organisations aspire to positively influence the lives of those living in the communities they serve.

July 2012 saw the culmination of the inaugral Principality Only Boys Aloud Academi – a week long residential course for 16-19 year olds who have proven musical ability and potential. During the course, 32 young men were encouraged to grown through a programme which was both mentally and physically challenging.

The building society’s CEO, Peter Griffiths, recently summed up the partnership as “the best thing we have ever done”.

Without A&B Cymru Only Men Aloud would not be in existence today. Without the driving energy of Rachel Jones and her excellent team, I wouldn’t have had the opportunity or the business acumen to put together realistic proposals that not only benefit us but also business. A&B Cymru's no-nonsense approach to creating diverse and innovative partnerships between business and the arts has SO greatly enriched our cultural landscape. The success of Only Men Aloud and Only Boys Aloud is in HUGE part thanks to the vision, belief, energy and support of Arts & Business Cymru. Tim Rhys Evans, Managing Director, Only Men Aloud

Working with A&B Cymru to develop our existing portfolio of arts sponsorship has proved to be an extremely rewarding experience. The team has a huge breadth of understanding of the needs of all parties and the support they provide is invaluable. A&B Cymru introduced us to our most successful arts partnership to date – Only Boys Aloud. The impact of the project has been phenomenal. We are proud to have our brand associated with this success and delighted with the response from both our staff and our members. Being able to access A&B Cymru’s advice and expertise makes them one of our key business partners. Peter Griffiths, Chief Executive, Principality Building Society

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