CultureStep Investments 2014-15

Summary of CultureStep Investments 
May 2014 - March 2015

Projects Addressing One CultureStep Priority:

ARTS & KIDS - engaging socially disadvantaged young people with the arts, making a tangible difference to the lives of some of the hardest to reach young people in Wales

Arts Care Gofal Celf (ACGC) & Bluestone Foundation & Celtic Camping
The Bluestone Foundation is keen to promote its commitment to environmental, economic and social enterprise work.  It is funding ACGC to deliver 8 residential days of workshops for socially disadvantaged NEET participants living in West Wales, in partnership with TAN Dance. The project, which was devised following a TAN Dance performance at an A&B Cymru event, is a once in a lifetime opportunity for these young people to participate in street dance workshops and develop their performance and social skills.  CultureStep will contribute to the professional fees of the director and choreographers, who will be working with the 40 NEET participants.

Conwy County Borough Council & Brenig Construction & Threeways

Brenig Construction and Threeways have increased their sponsorship of the 2014 North Wales Choral Festival to raise brand awareness and meet CSR objectives. The 3 day event held at Llandudno’s Venue Cymru, welcomes choirs from across the world. CultureStep is enabling workshops in some of the hardest to reach schools in North Wales leading up to the competition at the festival’s Schools Day. This will help ensure the event is more inclusive than ever before.

Focus Wales & NWN Media (The Leader) & Dee Valley Water
The Leader and Dee Valley Water are sponsoring Focus Wales, a weekend-long performing arts Festival in Wrexham.  Both businesses wish to demonstrate their commitment to Corporate Social Responsibility within the wider community.  CultureStep will fund a day of art and music workshops for 50 children from a Youth Centre in a Communities First area of Wrexham, Caia Park.  

Hay Festival & LoveReading
LoveReading is sponsoring a Book Corner at the 2015 Hay Festival to inspire and motivate reluctant readers and children with dyslexia. The festival is working with Dyslexia Action to target audiences through its contacts and social media networks.  Specific workshops will be arranged to encourage, support and inspire a love of reading through engagement with dyslexia specialists. CultureStep will provide 8 workshops for children with dyslexia in the Scribblers Hut at Hay Festival. The venue has a capacity of 50 and so activity has the potential to reach up to 400 individuals.

NoFit State Circus & Admiral
Building on Admiral’s established relationship with NoFit State Circus, CultureStep is supporting a new community outreach project for pupils in two primary schools based in Communities First areas of Cardiff. The initiative, which will also engage Admiral staff as co-deliverers, will culminate in an intensive performance skills residency leading up to a public performance.

Royal Welsh College of Music & Drama & Valero
Valero’s sponsorship of RWCMD has enabled the establishment of a Young Actors Studio (YAS) in West Wales. Housed in Pembrokeshire College, this facility provides specialist acting training for young people aged 12-20 years old. CultureStep will fund a programme of drama outreach workshops delivered in schools in disadvantaged West Wales communities. It will result in the engagement of new participants for YAS, including 5 means-tested bursaries for the summer term. The investment will also enable young people to be involved in the creation of a short film through a partnership with It’s My Shout Productions.

The Aloud Charity & Snowdonia Cheese Company Ltd & Principality Building Society

Only Boys Aloud has engaged over 300 teenagers across South Wales in choral singing since its inception in 2010. First-time sponsor Snowdonia Cheese Company is supporting a North & Mid Wales pilot initiative. The choir’s main sponsor Principality has increased its support of OBA to assist the project and Aloud is currently raising the outstanding £24K needed for the pilot. Should this be achieved, CultureStep will contribute to the project, which will culminate in a performance in North Wales as part of Only Men Aloud’s Spring Tour.

Aloud Charity 

Ucheldre Centre & Holyhead Boatyard Ltd
Holyhead Boatyard provides ongoing support to the Ucheldre Centre as part of its corporate social responsibility agenda, providing opportunities in a deprived area of its community. CultureStep will cover the cost of artists’ fees to deliver 3 types of workshops for the centre: 3 days of dance workshops, a week long stone carving course and a Saturday Art Club for 1 year. All workshops will target children from the Community First Wards of Holyhead.

Wales Millennium Centre & Budget Vets

As a first time arts sponsor, Budget Vets is supporting Wales Millennium Centre to address a key business objective of working with people and communities. CultureStep is extending the partnership by enabling an exciting workshop programme in 5 schools across the Communities First areas in which Budget Vets practices are situated – Abertillery, Blackwood, Newport, Porth & Risca. Pupils will learn new skills in African Drumming and Mask-Making in-line with The Lion King, which is coming to WMC at the end of 2014.

ARTS & OLDER PEOPLE - engaging vulnerable and disadvantaged older people with the arts, making a positive difference to their lives, offering inspiration to people who are usually isolated from family, friends and / or society

Conwy County Borough Council & Cartrefi Conwy
Cartrefi Conwy invested in digital inclusion photography workshops for older people living in sheltered accommodation. The project was so successful that the business wishes to extend the initiative. CultureStep will fund further workshops aimed at enabling harder to reach older males to produce their own work. The resulting work will be exhibited at a new Sheltered Housing Scheme in Llandudno as well as at an Older People’s Day, when a range of free digital opportunities will be offered to attendees.

ARTS & ENVIRONMENT - encouraging awareness of and demonstrating commitment to environmental issues through the arts

Ruthin Craft Centre & Peninsula Home Improvements
Through a partnership with Ruthin Craft Centre, Peninsula has commissioned a lighting architectural artist to create a work for installation at its showroom. The business is also sponsoring the artist to work with pupils at a St Asaph school for 3 days. CultureStep will extend the partnership by funding the artist to deliver an environmental arts project to 5 schools in Denbighshire. All the resulting work will be exhibited at RCC, showcasing the power of the arts in promoting and demonstrating environmental issues.

Ruthin Craft Centre & Peninsula Home Improvements 

Ruthin Craft Centre & Jones Bros
Jones Bros will illustrate its commitment to the environment by collaborating with the craft centre to re-use and recycle its waste materials. The business also wishes to ensure that its environmental policy is understood by all staff. It is sponsoring 5 days of workshops for local schools which will o educate children about the value and importance of their environment. 
The partnership will also include a Professional Development Day at the craft centre for Jones Bros administrative staff, providing them with the opportunity to familiarise themselves with the materials used within their workplace in order to develop deeper staff commitment and motivation. CultureStep will enable the development of a learning pack for the children to accompany the workshops.

ARTS & HEALTH - working with the arts to aid mental, emotional and / or physical wellbeing

Act Now Creative Training & Legal & General (L&G)
L&G supported Act Now to work with Caer Las, a Swansea based charity dedicated to tackling the cause and effect of social exclusion in Wales. Arts based trainer Adrienne O’Sullivan has delivered a programme at the charity’s Connect project, a client-led community resource centre dedicated to adults living with or recovering from mental health difficulties. By linking its CSR and Health & Well-being strategies, L&G aims to reduce the stigma associated with mental health, both in the community and internally throughout the business. CultureStep is funding an additional workshop which will acknowledge the contribution, courage and commitment of the clients to the programme and provide an opportunity for in depth evaluation of the pilot.

Act Now Creative Training & Legal & General 

Projects Addressing More Than One CultureStep Priority: 


Pippin’s Designs Ltd & The Football Association of Wales (FAW)
FAW is funding Pippin's Designs to engage 200 disabled and disadvantaged young people in North and Mid Wales. Pippin’s is a not-for-profit community enterprise which specialises in delivering tailored arts workshops for children and adults of all abilities. CultureStep is supporting creative workshops for an additional 100 disabled and disadvantaged children in Aberystwyth, Rhyl, Wrexham, Bangor and Newtown.

Pippins Designs & Football Association of Wales
Image by Sally Phillips 

Royal Welsh College of Music & Drama & Wales & West Utilities 
As part of its Carbon Monoxide Awareness Campaign, Wales & West is supporting the college to promote the dangers of CO poisoning to students aged 12-18 via puppetry training and performances. CultureStep is extending the reach of the project by funding additional performances and workshops at five schools and colleges in Communities First areas of Newport and West Wales. They will target the most socially and economically disadvantaged young people in these regions.

RWCMD & Wales & West Utilities
Image by Kieran Ridley 


Chapter & Legal & General
Legal & General is sponsoring the live streaming of a new theatre production which will place those suffering from dementia, as well as their carers and other health professionals, on stage to tell the emotional and courageous journey of those affected by the condition. CultureStep will deepen the relationship by funding a series of workshops for the business’ employees. This will bring them closer to the project and help them better understand the daily challenges of those suffering with dementia.

Galeri Caernarfon Cyf & Pendine Park Care Organisation
Pendine Park is sponsoring regular creative activities for older people throughout 2015 - TONIC monthly concerts, ESTYNETO stretching and relaxation sessions and CAIN dance group. The business is building a new centre for people with dementia in Caernarfon and wishes to engage the local community. As well as cash sponsorship, Pendine is providing specialist training for Galeri’s front of house staff to help them recognise and deal with individuals with dementia. CultureStep is contributing to Cai Tomos’ fee to enable the CAIN dance group to participate in Galeri’s high profile 10th Anniversary celebrations in April 2015.

Galeri Caernarfon Cyf & Pendine Park Care Organisation 

Jan Gardner & Cartrefi Conwy
Cartrefi Conwy is committed to finding ways to improve the health and wellbeing of older tenants. The business has commissioned artist Jan Gardner to deliver workshops for targeted groups of vulnerable and elderly tenants at its new Independent Living Scheme in Llandudno.  Jan’s use of a vibrant colour palette aims to lift spirits and help individuals to regain memories. The project focuses on those suffering from mental health conditions such as depression or Dementia. CultureStep will contribute to Jan’s fee.  The project takeS place over a period of 10 weeks with the resulting work exhibited at the Older Person’s Day and at Cysgod y Gogarth.

Live Music Now (LMN) & Western Power Distribution
Western Power is funding 5 participatory performances by LMN musicians in care homes in West Wales. The business aims to increase its customer base by raising awareness amongst older people of its Free Priority Services Register. CultureStep will enable an additional performance at Y Ffwrnes Arts Centre in Llanelli. The special event will bring together vulnerable older people for an afternoon of music and conversation.


Llangollen International Music Eisteddfod (LIME) & Pendine Park
Pendine Park is sponsoring LIME in order to raise its profile and enable 100 of its residents to participate in a music and dance workshop with 500 children. The aim is to demonstrate the power and empowering capability of music across generations. CultureStep will support schools that would otherwise be unable to afford the tickets to attend and participate in the International Childrens’ Day.

North Wales International Music Festival & Pendine Park Care Organisation Ltd

In 2014, Pendine Park Care Organisation has doubled its sponsorship of the annual NWIMF in order to support outreach work delivered by Live Music Now Wales during the festival week. This will enable isolated and less able individuals across North Wales to experience high quality live music. Interactive performances will take place in Care Homes, Homes for the Elderly, Special Schools, Hospices and Day Centres. CultureStep will contribute to the project, helping LMN to reach a total audience of over 2,000 during the tour, including over 1,000 isolated older people and approximately 1,000 disadvantaged young people. 


Rhian Haf & Phoenix Optical Technologies Ltd
Through a grant from Arts Council of Wales, glass artist Rhian Haf has had the opportunity of undertaking a 2-month residency with Phoenix Optical Glass. The support of the business has allowed her to develop her practice and complete a new body of work. CultureStep will extend the partnership by funding an outreach project for children and older people in Denbighshire, providing them with the opportunity to understand and use glass in a creative way. The business will extend its initial support by providing further access to equipment as well as scrap pieces of materials for the workshops.The investment will enable 10 days of workshops and 2 site visits to the factory. The resulting work will be exhibited at Rhyl Library.

Wales Millennium Centre (WMC) & Mermaid Quay
First time sponsor Mermaid Quay is supporting WMC to unearth, record and share stories from residents of Tiger Bay prior to the regeneration of Cardiff Bay.  WMC is working with local organisations, key community figures and residents past and present to capture the history of the area.  Older generations and primary school children in the Butetown Riverside Grangetown Communities First Cluster are engaged in the project.  Stories will be collated and digitally preserved and a Blue Plaque Trail will be created around Tiger Bay.  
CultureStep will contribute to the story gathering event and the creation of the Mermaid Quay Blue Plaque.


Eisteddfod Genedlaethol Cymru & Principality Building Society
To mark the centenary of the birth of Welsh author and poet T. Llew Jones, the Eisteddfod is enabling a series of workshops in the two areas of Wales where he won the Eisteddfod Chair.  Artist Bethan Clwyd is visiting a school in Ebbw Vale to design and create chairs made from recycled materials, using inspiration from his stories and poetry in the finished design. In Caernarfon, Eluned Parri is working with young people from the Sgubor Goch Estate to create a mural based on his stories and poems. The resulting work will become an important feature of the newly created literature village at the 2015 Eisteddfod. CultureStep will fund the workshops.


The VC Gallery & Valero
Valero is sponsoring The VC Gallery in Milford Haven to deliver creative workshops to targeted groups of disadvantaged people in Pembrokeshire, using the arts as a conduit to combat social exclusion and assist individuals to regain confidence. The project is targeting Military Veterans in Pembrokeshire, Carmarthenshire and Ceredigion, particularly sufferers of Post Traumatic Stress Disorder. Other groups engaged will include disadvantaged children, young carers, mental health groups and disabled adults. CultureStep will fund materials to run 25 workshops combining art and the environment. The project will take place over a period of 14 weeks and the resulting work will be exhibited across Pembrokeshire and beyond.