Research

Cryptic appDigital futures

See how digital technology has transformed how audiences engage with culture and consumers with brands, changed artistic practices and created new funding and investment possibilities.

Evolution of partnerships

Digital has been a game changer and arts-business partnerships can make these opportunities a reality for you both.

Digital audiences - engagement with arts and culture online

A ground-breaking study into who engages with culture online and via mobile, looking at behaviour, attitudes, spending patterns, barriers and future trends.

User-generated content

We examine how arts institutions can manage user-generated content – and how it is changing the relationship between culture and business.

Marketing and sponsorship in a digital age

There's a revolution taking place. Media platforms are increasingly fragmented, consumers can control what they watch, listen to, read and see. Social media is now a dominant force in many people's lives and power is now in the hands of the consumer – not the brand.