See how digital technology has transformed how audiences engage with culture and consumers with brands, changed artistic practices and created new funding and investment possibilities.
Digital has been a game changer and arts-business partnerships can make these opportunities a reality for you both.
A ground-breaking study into who engages with culture online and via mobile, looking at behaviour, attitudes, spending patterns, barriers and future trends.
We examine how arts institutions can manage user-generated content – and how it is changing the relationship between culture and business.
There's a revolution taking place. Media platforms are increasingly fragmented, consumers can control what they watch, listen to, read and see. Social media is now a dominant force in many people's lives and power is now in the hands of the consumer – not the brand.