Research

Value of culture

The business environment has changed and is now characterised by turbulance, uncertainity and dynamism. How do you get your business fit for this environment?

Traditional management models don't cut it in this environment, They offer the knowledge and processes but not the emotional energy and adaptibility a modern successful business needs. The arts allow new competitive factors to come of the fore, that can exploit the energy, emotions and aesthetics of a business to drive success and competitive advantage.

The following footage is available via Arts & Business in London which includes information from management and business experts, academics and practitioners about what the arts can offer your business:

  • Professor Giovanni Schiuma Scientific Director at the University of Basilicata and Visiting Professor at University of Cambridge, explains how management has changed and how the arts can help.
  • Professor Helen Higson Pro-Vice Chancellor at Aston University, explains how they are using the arts to get enhance students' performance and the impact it is having on their employability.
  • Other practitioners explaining how they apply the arts and what the different artforms can achieve for organisational and people development.

Are you an arts organisation interested in providing services to businesses? Download the document below with our top ten tips.